EBC Presents — 2026

BETTER
FEST

Running  ·  Wellness  ·  Community

2,000–5,000 Attendees
200K+ EBC Community
MONTRÉAL Old Port
2026 First Edition
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The Concept

This Is Not
Just A Run.

BETTERFEST is a one-day wellness festival built on the foundation of Everyday Better Club — a movement of 200,000+ people showing up every day, 1% better. The run is just the start.

01
RUN
A community 5K along Montréal's Old Canal. Just 2,000+ people moving together before the festival gates open. The run builds energy that carries through the whole day.
02
RECOVER
Cold plunge, foam rolling, recovery device demos, recovery activations. Brands meet athletes at the exact moment they need your product most — the highest-intent wellness audience in one place.
03
VIBE
DJ from open to close. Yoga, pilates, food trucks, brand activations. A full festival atmosphere that keeps 2,000+ people on-site for hours, not minutes. This is the part people remember.
BETTERFEST Branded Arch
People leave feeling energized, connected, and inspired to be
better every day.
TBD End of August / Start of September
Old Port Montréal
All Day
Event Snapshot

The Details
At A Glance.

Venue
Commencement
Square
Old Port MTL
Date
TBD
End of August /
Start of Sept
Hours
Full Day
Event
Format
5K Run
+ Festival
Grounds
Audience
2,000+
Wellness
Consumers
Commencement Square Old Port Montreal
The Experience

Every Moment
Is A Brand Opportunity.

THE 5K RUN

A community run along Montréal's Old Canal. Just energy, music, and 2,000+ people moving together. Every kilometre is a brand opportunity. Every runner passes your placement twice.

0K
LAUNCH ZONE — Start Line
Massive send-off. DJ blast, crowd energy, countdown. Highest concentration of attendees — every runner passes here.
→ Title / Premier Placement
1K
HYPE ZONE
First brand activation point along the canal. Music, a visual installation, or a challenge station to keep energy high.
→ KM Marker Sponsorship
2K
HYDRATION STATION
Water and electrolyte stop along the canal. Prime product sampling moment — every runner passes through here.
→ Official Hydration Partner
3K
BRANDED PHOTO OPPORTUNITY
Branded arch at the halfway mark. The content trap. Every runner turns around and takes the shot. Highest UGC value on the route.
→ Premier Placement
4K
POWER ZONE
Final push back to the festival. Second activation station — supplement or recovery brand moment with a perfect narrative fit.
→ KM Marker Sponsorship
5K
FINISH LINE — Festival Entry
Runners cross the finish line straight into the festival. EBC photographer captures every finish. Max energy. Every single attendee passes through here.
→ Title / Premier Placement
THE FESTIVAL GROUNDS

After the run, people don't leave. They stay for hours. Every zone is built to be experienced, filmed, and shared.

⚡
RECOVERY ROW
Cold plunge, foam rolling, recovery device demos, massage. Brands meet athletes at peak intent.
Premier Zone
🥤
FUEL ZONE
Food trucks and F&B partners. Highest dwell time zone — people eat, they stay, they connect.
Spots Available
🧘
YOGA + PILATES SESSIONS
Guided group classes on the open field. Premium placement for mindfulness, recovery and apparel brands.
Spots Available
🎵
DJ STAGE
Live DJ from open to close. The energy center of the festival that keeps 2,000+ people on the grounds all day.
Title Placement
🏃
BRAND ACTIVATIONS
Custom branded experiences — challenges, demos, sampling, games. Your brand becomes part of the story.
Multiple Spots
The Audience

Real People.
Real Reach.

EBC isn't just a media buy. It's a trusted community. These are people who opted in to a brand about self-improvement every single day — they're already primed for exactly what you're selling.

200K+ EBC Instagram Community
2,000+ Expected Event Attendance
6 HRS Average On-Site Dwell Time
20–35
Core age range — peak spending and brand loyalty demographic
HEALTH
Actively pursuing wellness, fitness, and self-improvement daily
MTL
Montréal-based core community with global reach via EBC channels
HIGH
Brand affinity — EBC audience trusts and adopts partner brands
Why Partner

Why Brands
Choose BETTERFEST

01
QUALITY OVER QUANTITY

2,000+ curated wellness consumers who chose to be there is worth more than 20,000 random festival-goers. This is your exact customer. In one place. For 6 hours.

02
CONTENT MACHINE

Every attendee is a content creator. Every activation is designed to be filmed. EBC's 200K+ community plus influencers in attendance equals massive organic reach for days after the event.

03
NOT A LOGO SLAP

You're not buying banner space. You're buying a stage. Challenges, demos, sampling, cold plunge takeovers — your brand becomes part of the experience people tell their friends about.

04
EBC DISTRIBUTION

Pre-event email blasts, dedicated social features, story takeovers, and a post-event recap. Your brand gets EBC's full community behind it, not just the people who show up in person.

05
GROUND FLOOR

BETTERFEST is designed to expand city by city across Canada and beyond. Getting in on the first Montréal edition means you grow with the property. This is the beginning.

Activation Vision

Brands Don't
Buy a Tent.
They Buy a Stage.

Every brand activation at BETTERFEST is built around an experience, not a display. The goal is simple: give your brand a moment that 2,000+ wellness-obsessed people will photograph, post, and talk about for weeks.

Beverage brand activation with chill zone
Brand activation bike challenge
Brand activation setup
Cold plunge activation
Group yoga session
Vibes-First Festival Layout
EBC BETTERFEST Final Layout
Partnership Packages

Choose Your
Level.

Limited spots. Category exclusivity in every tier. One brand per category — first to sign, first to own it. Spots that are gone are gone.

1 Spot Only
Title Partner
The event is yours. Naming rights, the largest footprint, and the deepest integration across every touchpoint of the day.
Event naming rights — "EBC BETTERFEST presented by ___"
Activation Zone
5 dedicated pre-event posts on EBC channels
Run start line + finish line branding
On-stage brand mentions throughout the day
Product sampling + finisher gifting rights
EBC email blast — pre and post event
Post-event recap feature
Preferred partner status — Year 2
1 OF 1 AVAILABLE
Most Popular
Premier Partner
Prime real estate and deep festival integration. Maximum brand exposure with a dedicated activation zone.
Activation Zone
3 dedicated pre-event posts on EBC channels
KM marker or route placement
Product sampling rights
On-stage brand mentions
EBC email feature — pre-event
Post-event recap inclusion
Preferred partner status — Year 2
3 OF 3 AVAILABLE
Limited
Brand Partner
Strong on-site presence with digital amplification through EBC's community before and after the event.
Activation Zone
2 EBC social posts
Product sampling rights
Logo placement on event materials
Post-event recap inclusion
4 OF 4 AVAILABLE
Available
Entry Activation
Get your brand in front of 2,000+ high-intent wellness consumers. Perfect for sampling and community introduction.
Activation Zone
1 EBC social story feature
Product sampling rights
Logo on event signage
SPOTS AVAILABLE
The Vision

Montréal Is
Just The Start.

BETTERFEST is built to scale. Montréal 2026 is the proof of concept. Brands that lock in at the ground floor get preferred partner status for the full national rollout.

2026 — Live
MONTRÉAL
First Edition
Old Port
Next
TORONTO
2027
TBD
Future
AUSTIN
TBD
Future
LOS ANGELES
TBD
Future
BEYOND
National
Expansion
BETTERFEST
Get In The Room

Ready To Be Part
Of The Movement?

Placements are limited. Lock in. Let's build something unforgettable together.

GET IN TOUCH — INFO@EVERYDAYBETTERCLUB.COM
Website
everydaybetterclub.com
Instagram
@everydaybetterclub
Community
200,000+ Followers
Location
Montréal, QC